Showing posts with label First. Show all posts
Showing posts with label First. Show all posts

Tuesday, July 12, 2011

Get a Copyright First... Right? 5 Big Myths About Getting Published


Writers -- you expect them to be the most literate, informed people on the planet. Yet editors are continually astonished by how little new writers bother to learn about the publishing industry before they send their work out. Writing is an art and a craft, but publishing is a business, and publishers expect writers to approach them in a professional, business-like manner. This means that writers must know the rules of the road before they begin. Let's start with some of the common myths that one finds floating around that have the potential of crippling your writing career before it even begins.

Myth #1: You must get a copyright to protect your work so editors don't steal it.

Fact: Under U.S. copyright laws, your work is protected as soon as it is in tangible form. You do not need to apply for and pay for an official copyright before you submit your work.

But should you do it anyway, just to be sure?

No. And here's why not.

Reason #1: If you are submitting to real editors at real publishing houses as you should be (not vanity presses or so-called "subsidy" presses), your manuscript will be just one of thousands of hopefuls in a staggeringly-high slush pile. Ahead of your manuscript in the line are manuscripts that were pre-screened and submitted by agents (who also have staggeringly-high slush piles in their own offices). If an editor has that kind of overabundance of material on hand, what incentive is there to steal?

"But," you protest, "what if the editor decides to publish my work under the name of a famous author so the publisher can make a lot of money?"

Think -- would that famous author really sit still for that? Of course not! Famous Author's lawyers would be all over any editor who tried to pass of someone else's work as that of Famous Author's. Nor is Famous Author likely to form a conspiracy with an editor to steal someone's work and publish it under Famous Author's name. There are too many things that can go wrong, too many careers at risk. Possibly, maybe, under certain phases of the moon and alignments of the planets, this might happen in the music industry. Maybe. If you're submitting songs, get educated about the music industry and how copyrights work. If you're submitting novels and nonfiction, don't sweat it.

Reason #2: So you go ahead and shell out 20 bucks or so to get that copyright. You submit your manuscript. Editor takes a look at your manuscript. First impression: "Hmm. This author copyrighted the work. Doesn't trust me to know not to steal manuscripts. Pah! Amateur!" The reading starts off with a bad impression, and goes downhill from there.

Reason #3: It's 20 rejections later, and you're still shopping your manuscript around. Editor number 21 picks it up and sees the copyright date from ten or so years ago. "Man, this has been out for a long time. Must be a real loser." Again, the reading starts off with a bad impression, and back comes the manuscript with rejection number 21.

The only exception to this rule is if you are self-publishing. Then and only then do you need to purchase an official copyright. Everything you need to know about copyrights can be found at the U.S. Copyright Office at http://www.copyright.gov/

Myth #2: You have to pay a lot to get your book published.

Fact: You don't have to pay anything other than postage costs of mailing your manuscript to get it published. A legitimate publisher pays YOU the going industry rate for the various rights to publish your work. A literary agent gets paid a percentage only AFTER selling your book.

If an agent asks for "reading fees" or other fees other than itemized postage costs, the agent is likely a scam agent. If an agent can make money with reading fees, what incentive is there to actually sell your book?

If a publisher offers to publish your manuscript for a fee, that publisher is a subsidy publisher, known more commonly as a vanity publisher. Vanity publishers accept anything that comes at them. They are little more than a glorified printing service, with one important difference: the imprint on the book and the ownership of the ISBN number belong to them, not to you.

Why is that important? Because if you want your book to appear in real bricks-and-mortar bookstores, you don't want the imprint of a vanity publisher on them. Book distributors and buyers know who the vanity presses are and avoid them like the plague.

If you really want to self-publish, go with a good printing service, such as Books Just Books. Educate yourself about copyrights, ISBN numbers, bar codes, distribution services, marketing, and other business aspects of publishing. You need to know the business side, because when you self-publish, you are starting a business.

If you do not want to self-publish, avoid the siren calls of the "We'll Publish Your Book!" vanity press advertisements in the backs of magazines, polish your work until it gleams, then submit it to legitimate publishers, the ones listed in the Writer's Market.

Myth #3: If you want to break into publishing, start with writing for children. It's easy. Then move up to writing for adults.

Would all the children's writers out there stop howling with laughter? Thanks.

Fact: Breaking into the children's market is harder than breaking into the mainstream adult market, and breaking into the picture book market may be the hardest feat of all.

Part of the difficulty is that everybody and his uncle thinks writing for children is easy, so they dash off a cute little tale in Dr. Seuss rhyme about the fuzzy bunny who saved the day, throw in a heavy-handed moral, and send it off "to get published." Slush piles are knee-deep in these amateur offerings. When 95% or more of the slush pile is unpublishable scribbling, it's no wonder that the odds look so bad when you just look at the numbers.

But even for writers who know what they're doing, who study the market, who read children's books all the time, breaking in is hard. Editors are demanding. Children's books have to be concise. The author must choose words carefully for best effect.

Good writing is good writing. All editors demand good writing. Children's editors demand it even more, because their market is smaller, and adult buyers of children's books are more discriminating about the quality of those books. We're not just talking parents here, either. Teachers and librarians have a big influence over the children's book market, and you'd better believe they demand quality writing.

Myth #4: Once you've published your first book, your writing career is set. From then on, it's easy.

Fact: Would all the authors who have published one book but couldn't get the second published please raise their hands?

Thank you. From that forest of hands out there, it's easy to see that publishing your first book is not the equivalent of opening the golden door to the publishing industry. There's no free ticket to a glamorous life of autograph parties and spots on Oprah.

Sorry.

Myth #5: Getting published is easy once you know the "secret."

You'll hear this from people who have been "published" by vanity publishers (see Myth #2). Often they're pleased with the service -- but their pleasure comes primarily from seeing their writing between two covers and having a handful of sales. For hobbyists, maybe this is enough, provided they don't spend their retirement savings on publishing scams. You may also hear pitches like this from ebook software vendors who swear that you can write a bestselling ebook in seven days using their "secret" method and their software -- never mind that the ebook market is puny at best and the vast majority of books are still sold in book form through bricks-and-mortar bookstores.

Mostly you'll hear this from people who shop the bookstores and say, "Look at this! This is trash! Anyone could write better than this!"

True, there are some pretty poor books out there, and who can fathom the reason for their publication? Never mind the awful books based on cartoon characters or science fiction shows -- those are put together by book packagers and written by freelancers on a work-for-hire basis. They sell on the basis of the reputation of the television show, not the writing.

An editor's and a publisher's reputations rest on the sales for their books, and no publisher can afford to keep cranking out books with poor sales. What sells most books is good writing.

And there's more. Not only do you have to write the book, you also have to sell it to an editor. You have to write top-quality query letters, book synopses, proposals, and cover letters.

There are no shortcuts. No 10 easy steps. No magic tricks. You must be a good writer. You must know the market and the industry. You must write the best book you can. And you must persist. Those are the only secrets.




Karen E. Bledsoe is a children's book author, writing primarily nonfiction for the school and library market. For more information on writing for children, see her website at http://www.gkbledsoe.com



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Friday, July 8, 2011

The Best Way to Publish Your First Book


People ask me all the time, "Is it better to try to find a traditional publisher or to self-publish?"

My answer is always, "It depends." It depends on your goals, your resources, your book idea, the marketplace. There are many factors to consider.

Nevertheless, there are several good reasons to consider self-publishing first.

1. It's very, very difficult for a first-time author to get published these days by a legacy, or traditional, publisher. Ironically, part of the reason for this is precisely because the current technology makes it so easy to publish! There are so many books out there, the bookstore shelves are overcrowded (and that distribution mode is so flawed-but don't get me started on that!). Publishers are more and more wary of publishing unproven authors.

I don't blame them. I've been on the "inside" of publishing enough to sympathize with their side of it. It's very expensive to produce, publicize, and distribute a book-especially given the very flawed bookstore distribution model. (Oops! I couldn't help that one.) Profit margins are often razor thin. Publishers put out maybe $10-30,000 to produce a book, and they never know which books will make that back.

In fact, 85 percent of all books published don't even "sell through" enough to pay back their advances! I'm often amazed that publishing remains an industry (especially given the very flawed business model from which they operate-uh-oh, here I go again).

2. You may make more money-at least per book. When your book is published by a traditional publisher, you may get an advance against royalties. It's increasingly true, however, that advances for first-time authors are pretty paltry-not much more than $5000. In fact, advances are shrinking. I just heard one publishing professional report that the most common advance these days is $0! Nothing.

Even if you do get an advance, remember that most books don't even earn out their advance, and that it's an advance against (future) royalties. Typical royalty: 7-10 percent of net, which means after the bookstores or other distributors get their discount (typically 45 percent). Let's do the math. A book that sells for $19.95 has a (discounted) base price of $12.97 (45% discount means you net 65 percent of list price). Of that, you get your 7.5 percent royalty (typical paperback royalty-hard cover is almost unheard-of for a new author). Now you're down to 97 cents per book sold. Out of that comes, off the top, 15 percent to the agent (if you had one). So your net royalty per book is a whopping 82.7 cents per book.

Now, if you can produce the book for $10, and it's something you can actually sell for $19.95, you will net $9.95 per book if you self-publish and sell it yourself. The tricky thing, of course, is to make sure your production costs will not exceed the price you can actually sell the book for. The trouble with a lot of "publishers" such as lulu.com is that you can easily price yourself out of the market. You have to be very careful and very realistic about what the market is used to paying for your kind of book.

The other trick is to make sure you have an audience, or can build an audience, for your self-published book. If you can speak and sell it from the back of the room, this can be very effective. If you already have some kind of platform, some kind of audience, you can learn Internet marketing strategies and sell it online. The Web is becoming increasingly effective for promoting and selling books, which is why I'm so encouraged about publishing these days.

3. You get published quicker. A legacy publisher may take 9-18 months to produce your book, once they get your manuscript. It might only take you half that time to do it yourself. You reap the rewards quicker if you self-publish.

What are those rewards? Publishing a book positions you as an expert, like almost nothing else. According to Kevin Hogan, author of The Science of Influence, nothing boosts your credibility and expertise in the mind of the public like your own printed book. An advanced degree is actually second to having published a book. You can build on your expertise before, during, and after you write the book, and reap the rewards of being a published author quicker.

Once your book is published, and you begin to promote it, you will make connections you can't imagine now. Doors will open to you. When you're perceived as an expert, people approach you; you don't have to work as hard to go out to find them. You can charge higher fees for your services, products, speaking-whatever it is your book supports.

Then there's the incomparable satisfaction of hearing someone say, "Your book changed my life...."

You might as well begin to reap these rewards sooner than later!

4. As you learn the ropes of promotion, you can attract a legacy publisher. One who will then be willing to pay you a larger advance than they would earlier. You will have to learn how to promote your own books anyway, no matter how you publish initially. If you successfully promote your self-published book, and build a big audience, it's likely a legacy publisher will approach you.

This is another result of the self-publishing phenomenon. Increasingly, publishers are looking for successful self-published books to take on. It's only good business. You (or perhaps a smaller publisher) has taken the initial risk, and you've proven you know how to promote your book. The risk is much less for them.

Your advantage to being picked up at that point by a legacy publisher is that they will give you wider distribution (i.e., in bookstores and chains and other retail outlets), and you may well get a decent advance. (At that point, you will be in a position to know whether you want to sacrifice income for the greater distribution and having them pick up the hassles of producing, warehousing, and distributing the books. You may decide you'd rather keep it self-published.)

If you are picked up by a traditional publisher, you can still sell your book and build your platform while they are producing your book. You can typically keep selling your book up to 60 or 90 days before your new book is published. Then, of course, the publisher will want to be able to sell the new edition, and you will have to retire your initial edition. (Often, this will include complementary materials-beware! For more on that, see the article, "Know Your Author Rights.")

I predict that more and more legacy publishers will look for successful self-published authors. They'd be foolish not to.

5. You're more likely to work hard to get your return on investment if it comes out of your own pocket. Isn't this human nature? Don't you think you'd work harder to recoup $5000 from your book if it's your own money invested? And this motivation may be just what you need to propel you to success.

Ultimately, you are the one who will have to promote and sell your book, no matter how you publish. Always, always remember that. You are your book's own best advocate. Writing is only a piece of the picture. The real work comes later, in promoting it and making sure your investment of time, energy, and money yields a return.

But that's where the fun begins.




To ask a question about how to choose a good self-publishing company and listen to Diane Eble interview Terry Whalin about both traditional and self-publishing, visit http://www.askaboutpublishing.com

For more articles like this on writing, publishing and making money with books and other information products, visit http://www.wordstoprofit.com and sign up for the free newsletter.

-From Diane Eble, "Your Book Publishing Coach."



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