Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Friday, July 22, 2011

Publishing Choices For Writers - Self-Publishing Vanity Presses (Part One)


Another type of publishing under the self-publishing umbrella is what is euphemistically called Vanity publishing or a Vanity press. A vanity publisher is one which will publish any book as long as an author is willing to pay for it. Because it is almost impossible for someone to get into a traditional publishing house as an unknown, vanity presses are very attractive to new authors.

The name vanity publishing stems from the fact that certain publishers, for a fee, will publish any work by appealing to an author's vanity. These authors would be willing to pay a fee to see their name in print, no matter what the quality of the manuscript. As such, vanity presses gained a reputation of being more interested in the money they got from the authors than in the quality of work since the author takes on not only all the costs but also all the risks of the success of their book. Basically then, vanity presses have nothing to lose by publishing any type of work.

This stigma attached to vanity publishers has only recently begun to be re-evaluated as the publishing industry's choices have expanded and new vanity presses have changed the vanity press business model. However, depending upon who you talk to and their outlook on vanity publishing, an author will need to look closely as to whether or not they want to choose to publish with a vanity publisher.

There are several keys to recognizing whether or not a company is a vanity publisher. The vanity publishing business model is based upon obtaining profits from being paid by the author rather than from any sales of a book. Since they will have already received their income from making the book, a true vanity publisher does not have to be concerned with the quality of the work they publish because they do not care whether or not the book ever sells.

A second key to look for when trying to determine whether an author wants to work with a vanity publisher are the services that are provided to help the author with their book. A true vanity publisher will offer no services to an author and will take a work and publish it "as is", no matter how many spelling or grammatical errors the work contains. If an author just wants to see their book in print, then this will not be an issue. However, if an author wants to have a book they are proud of displaying, then having the option to take advantage of editorial and design services is a necessity in any publisher they choose.

More recently, hybrid vanity publishing houses have emerged which are changing the way the public is looking at vanity publishing. Author House, IUniverse, Lulu, UPublish, Xlibris are all examples of hybrid vanity presses. Like vanity presses, they will publish any work for a fee, no matter the quality of the work with no editorial quality assurance review. However, these houses have added editorial and design services that an author can pay for, thus making them not true vanity houses, but rather vanity hybrids. If an author takes advantage of the editorial, cover design and layout services, these presses can produce excellent work.

Why would any author want to publish with a vanity house if it has such a bad reputation? In part two of this series about vanity publishing, I will discuss several reasons why a vanity press may be an appropriate option for an author.




Candace C. Davenport is a retired attorney and published author whose love of writing led to co-founding a small independent publishing company, Our Little Books. Our Little Books ( http://www.ourlittlebooks.com ) is dedicated to publishing inspirational, educational and fun little books for pocket or purse. Candace encourages all people to find their inner muse and become published authors with their own little book, either for pleasure or for their business. Sign up for a free report on how Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field at http://www.ourlittlebooks.com/free-report/. Enjoy!





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Thursday, July 21, 2011

A Quick Guide to Online Publishing


First of all, the cost of online publishing is typically affordable, often free. Online publishers don't have the overhead that paper publishers do. In addition, online publishers generally make their money off of advertisements and premium accounts, so there is no need for authors or creators to pay large sums in order to publish their documents. Second, online publishing is much easier than traditional publishing. Determining whether or not a print publishing company is reputable can be difficult, and finding a print company willing to take on your work at all can be challenging. Online, however, you not only have the choice of many publishers, but you can view the publisher's work easily on their web pages. This means that you know what you're getting into well before you publish.

Because of the success of online publishing, more and more online publishers have been springing up over the Internet. Modelling print publishing, different types of online publishers are available for different types of work. For instance, online literary magazines accept creative writing and art. A variety of web sites, like Associated Content and Orato, allow users to publish their own journalistic endeavors. Magazines for niche audiences, like students, women, sports enthusiasts, etc., have also gone online. Writers, artists, and other creative professionals can choose to submit to these online publishers. However, the Internet also offers opportunities for individuals looking to take the self-publishing route. Blogs and web sites are two examples. Free and easy to use, a blog allows an individual to turn anything--from recipes to diary entries to poetry and music--into a published work. Users can choose whether this work is private or public, in much the same way that they would if publishing traditionally. Blogs are now used for everything from magazines to newsletters for groups and clubs.

However, a blog presents a problem for the individual looking for an online publisher. Although they are easy to customize, blogs don't give readers an interactive, professional looking document. This takes a great deal of creative options away from designers, as they can't dedicate mock pages to photos, pull quotes, etc. An alternative is the traditional web site. One method of online self-publishing is to choose a domain name that will be the title of your publication, whether it is a magazine, newspaper, journal, or other document. Then you can design the page to look as you would like, with few logistical limitations. The limitation that does exist, however, is related to time and effort. This process is very time consuming and requires you to learn aspects of web design, in addition to charging you for the domain name and hosting.

Fortunately, a new online publishing technology has recently emerged that offers the advantages of blogs and web sites without the disadvantages. This is the file sharing online publishing portal. Sites like megaupload allow individuals to upload documents that they have already designed using software such as Microsoft and Open Office publishing programs. Free to use, megaupload also hosts the documents for free so there is no need to worry about them expiring. Most online publishers allow users to select a privacy level. This way, newsletters for a local baseball team can't be read by the rivals!

Because it is easy, cost effective, and may actually reach more readers, online publishing is the option that many of today's writers and creative professionals take. However, the options for online publishers are numerous. To choose an online publisher, you must determine what your needs and limitations regarding cost and time are. Then, you can decide whether the web site, blog, or file-sharing portal is for you.




Martin Alan enjoys writing on subjects such as literature, digital publishing, digital magazine, publishing software, carbon neutral publishing, file sharing sites and self publishing. He also enjoys keeping up-to-date with the latest developments and innovations in technology and online marketing.





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Publishing Choices For Writers Series - Introduction


Most everyone feels they have a book in them. Eventually, a small percentage of those people will actually become an author and write a book. It used to be that even a smaller percentage of those who actually wrote a book were ever able to get it published despite the fact that was their goal. However, with advancing technology, anyone who has written a book can now get it published in some form or another. For authors, the world of publishing has blow wide open.

There are basically two types of publishers- the traditional publishers and self-publishers. Traditional publishers are any publisher who pays an author an "advance" in hopes of recouping their money (and more) through sales of a popular book. The traditional publisher model has stayed fairly consistent over the years.

Self publishers on the other hand, have changed and evolved with the times. Initially, self-publishing consisted of subsidy and vanity publishers who pretty much published any book for a fee, no matter the quality of the manuscript. If an author was self-published, their work was not viewed with any credibility. Off-shoots of this idea developed such as co-publishing and shared publishing, where self-publishing companies took an active role in helping the author and were more discerning about what manuscripts they published.

These concepts eventually morphed into POD or print on demand companies who may or may not work with the author, but who only printed a copy of a book when the book was bought. Finally, publishing has evolved most recently into e-books; books that are read on a computer and not physically printed. This e-book niche exploded beyond computers with the advent of e-readers such as the Kindle, Nook or iPad and people can even read books on their smart phones. Nowadays, the opportunities for an author to get their work published seem endless!

Book publishing is difficult no matter how a book is published. And like all industries, there are good players and bad players which can give the different types of publishing a bad reputation. But each method of publishing has its benefits and detriments and you probably can not say that one is better than another. They are just different.

While traditional publishers initially looked down on self-publishing and convinced the literary world that self-published authors were not as good as traditionally published authors, these same traditional publishers have had to scramble to change their business models as their profits eroded to the various different self-publishing models. But the bottom line is that the publishing world has opened up opportunities everywhere for authors to find some method to get their books printed. Authors are no longer limited to just one method of seeing their work. And that is a good thing for writers.

Authors have to find the right modality to fit their work. Books that look great in print may not be e-book material. At the same time, the e-book method may be the only way that some authors can make any money. Authors may only want a few books for just their friends and family, while others may see their book as being number one on the New York Times best-seller list. What all these options do, depending on what an author needs, is to give every author a chance to become published and that was not the case in the past.

With the new and different publishing opportunities come new and different responsibilities for authors. Authors need to be aware of these prior to choosing any one specific method to publish their book. In the other articles in this series, I will discuss the different methods of publishing, their pros and cons. With this information, potential or repeat authors will be able to examine the opportunities now open to them and make better choices on how they want their book published.




Candace C. Davenport is a retired attorney and published author whose love of writing led to co-founding a small independent publishing company, Our Little Books. Our Little Books ( http://www.ourlittlebooks.com ) is dedicated to publishing inspirational, educational and fun little books for pocket or purse. Candace encourages all people to find their inner muse and become published authors with their own little book, either for pleasure or for their business. Sign up for a free report on how Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field at http://www.ourlittlebooks.com/free-report/. Enjoy!





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A Guide to Self Publishing


Self publishing involves the act of an author publishing books or magazines at his or her own expense. If the author self publishes, the author has control over content, editing, printing, marketing and distribution. In traditional publishing, the publisher invests money prior to publishing for marketing, printing, binding and promotion of the publication. Because the publisher wants to recover the cost of the initial investment, the publisher researches to make an educated guess about whether the author and the book will earn enough money to recoup the initial investment after its release. The publisher will only select the author's writings if a profit can be earned.

The author will assume all financial responsibility of the project from marketing to distribution and storage. The writer will receive all of the profit from the sales and maintain all rights to the publication. In this case, the author typically will not accept pre-prepared packages, but will submit a bid for each aspect of the publishing process. In some cases, because the author has full autonomy and receives all proceeds, the author can yield a much higher quality product.

Vanity publishers will publish the work of an author without regard to the quality of work or its potential to be marketable. The vanity publisher is only responsible for printing and binding the publication. Since, the responsibility lies solely with the author, vanity publishing is often more expensive than traditional publishing, but offers more autonomy. Vanity Publishers make their money from the fees charged to the author, rather than on sales from the publication. Therefore, it is the author's responsibility to market and advertise to gain exposure.

Print on Demand allows authors who have a desire to self-publish to do so for a small fee and in some cases, for free. Print on demand companies typically offer to print and ship a book only when the book is purchased. Their services can also include collecting royalties, listing in online bookstores and in some instances, formatting, proof reading and editing. Because the process is digital, the initial investment required by the author is generally less than vanity publishing.

Print on Demand companies such as Lulu, xLibris, and Trafford Publishing all require a small initial investment for each of their packages. Companies such as Yudu.com, Amazon's Booksurge and CreateSpace offer self publishing services for free. When publishing a work with these companies, the responsibility of getting a work to submission ready status generally lies with the author. These companies allow the author to design book covers, as well as, choose whether the publication will be an eBook, hardback or paper back.

These low cost services give amateurs, as well as, seasoned authors independence from publisher demands, editorial control and more profits or royalties than with traditional publishing.

With subsidy publishing, the author pays for the printing and binding of the book, but the publisher will contribute a certain amount to the author to cover expenses such as editing, distribution, marketing and storage. Because of the publisher's contribution, the publisher possesses, owns the book and also has a portion of the rights, while the author only receives royalties on the copies that are sold. In this scenario, the author will possess little or no autonomy in certain production decisions.




Martin Alan enjoys writing on subjects such as literature, online publishing, digital magazine, publisher software, file sharing sites and how to self publish. He also enjoys keeping up-to-date with the latest developments and innovations in technology and online marketing. For more information on online publishing click here; http://www.yudu.com.





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Book Publishing Tips For the New Author


As a new author, perhaps the most difficult step to realize success is getting your first book published.  Book publishing companies each have a procedure you must follow for your book to get published, or even considered.  But with a lot of effort and persistence, you're sure to see the words "manuscript accepted" come through your inbox or mailbox soon. Use these helpful hints on book publishing to get started.

Before Contacting a Book Publisher

Proofread your book several times, and then hire a professional proofreader to read through it at least twice.  Also, spend some time on choosing a title for your book as well as chapter headings.  These are very important and will determine how well your book sells.  A book is often initially judged by its cover and its title.  People won't even consider buying it if the title does not captivate their interests.  Also, book readers will often scan the chapter headings to get an idea of the book's overall theme!

Know Your Book Publisher

One thing that's sure to get your manuscript rejected is to submit it without following the book publisher's required procedure.  You might feel that jumping ahead of everyone else or using non-traditional tactics to get your manuscript more exposure will boost your chances of getting published, but this is far from the truth.  The key to success with book publishing is to follow the publisher's rules precisely.  Find out what they require before submitting anything.  Some publishers require a synopsis and the title only at the start, while others require you to submit the entire manuscript.  Some prefer e-mail submissions while others prefer postal mail.  Each book publisher has a way of doing things, so you must find out what they require to even be noticed in the publishing world.  The Web has made this process easier because you can visit the publisher's website to find out their procedures.

Don't Rule Out Small Book Publishing Companies

Small publishing companies are sometimes easier to work with and might even help you get published faster.  A small company doesn't have to sift through a heavy volume of manuscripts like a more well-known publisher would.  Also, the publisher might be able to offer more one-on-one counseling for book promotions should they decide to publish your book.  Look for a book publisher that's willing to work with new authors and guide you through the entire process.

Use an Agent

An agent can help you get started on the road to getting published and save you much time and energy.  Some book publishers are more likely to consider publishing your book if you have an agent.  It shows you are serious about getting published.  An agent may also have contacts with publishers who are more likely to be interested in your type of writing. Some publishers work with only certain genres (such as specializing in children's books or self help books), while others may accept all types of writings.

Keep Contacts Personal

When e-mailing or mailing a query or manuscript, always address your letter to a particular contact person at the publishing company.  Don't just address it "To Whom It May Concern."  If you're not sure who to contact, call the company or view the contact list on the website to get a name and appropriate e-mail or mailing address.  This will ensure that your query will at least be delivered to a decision-making individual.

Make Your Query Brief and Interesting

Use words and statements that will spark interest with any editor.  Use excerpts from your book for illustration, but keep your query limited to one page or less.  Several paragraphs should do the trick.  Keep focused on the good points of your book, while also explaining if you had struggles with writing any portion of the book.  Book publishers will appreciate your honesty and willingness to change portions of the book (if asked) to make it a better read.

Be Patient

Please understand that in order to get published, you must demonstrate a certain amount of patience.  Book publishers must read through many manuscripts before choosing the ones they will promote.  That's why it takes so much time to get published. No matter what form of technology our society invents, publishers will still have to read through long manuscripts to find those "jewels" among so many writings.  Read all the information you can about how to publish a book to get great tips. There are many online resources to help you with the process.  Submit your query or your manuscript, and then wait patiently for an answer.  You might even start writing another book if you plan to continue as an author.  Even if the first book doesn't get published, you'll at least have another iron in the fire to give it another shot!

Make the most of your book publishing experience, and enjoy the ride.  You only live once, so make the most of your days as a becoming author!




Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web.
Learn more about Book Publishing.





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Publishing Choices For Writers - Traditional Publishing, Part One


In another article in this series, I discussed the evolution of publishing and how the opportunities have exploded for authors to have their works published. In this article, I will discuss the original form of publishing, commonly called traditional publishing, what it is, and why an author may or may not want to go the traditional publishing route to get their work published.

It used to be the choices for authors were easy. The only way you could get your book published was to have a publishing company offer you a contract. With this traditional method, in return for providing editing, proofing, design and printing as well as guidance and experience at no cost to the author, an author gives away any rights and control of their book to the publisher. The publisher makes their own decisions as to editing and cover choices, often times effecting changes that the author may not agree with. While an author may have some input, the final decision is up to the publisher which often causes friction between publisher and author.

An example of such a conflict, and one that has played out over the past several years with many different authors, has involved cover choices. In each situation, the author's story involved a person of color. However, the cover the publisher chose showed a person of Caucasian decent.

While the author argued that it was necessary to be true to the story, the publisher looked to the bottom line, believing that Caucasians would not buy a book with a person of color on its cover. Because the author gave up their rights to the book, the publisher had the final say. [But the times may be changing. Just this past year, a publisher received enough backlash from the general public about their misrepresented character on the cover, that they withdrew the book and re-published it with a new, correctly characterized cover].

In exchange for giving up all rights to their book, the publishing company pays an author an advance against future royalties that may or may not be earned back by the sale of the book. This advance can be anywhere from a few hundred to millions of dollars if you are already a best selling author. While smaller presses are more likely to give new writers a chance, that chance would be reflected in a smaller advance offered to an author. But no matter how large or small the advance, this advance is not "free" money to the author, as the publishing company deducts future royalties out of the advance until the publisher has recouped its investment.

With traditional publishers, the publishing company is betting the book will sell, at a minimum, enough copies to cover the advance, so the size of the advance is based upon the number of books the publisher thinks it can sell to cover its costs. If a book does not sell, the publisher would be out the advance they paid the author and they will not get their costs covered. If the book does sell, the publisher's costs are covered, their advance is paid off and future sales bring in money not only for the publisher but for the author as they begin to get ongoing royalties. However, these royalties are only a very small percentage from the sale of each book, usually on average of around seven percent. Therefore, for an author to actually make money from their book, there has to be a large number of book sales.

In the second part of this article on traditional publishing, I will discuss the games publishers play and the pros and cons of choosing to go with a traditional publisher.




Candace C. Davenport is a retired attorney and published author whose love of writing led to co-founding a small independent publishing company, Our Little Books. Our Little Books ( http://www.ourlittlebooks.com ) is dedicated to publishing inspirational, educational and fun little books for pocket or purse. Candace encourages all people to find their inner muse and become published authors with their own little book, either for pleasure or for their business. Sign up for a free report on how Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field at http://www.ourlittlebooks.com/free-report/. Enjoy!





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Wednesday, July 20, 2011

The Top Options For Book Publishing


"John, what is the best way to get my book published?" After years of experience in the publishing industry, this is a question that I am often asked by new authors. At one time, many believed that there was only one viable option for publishing your book, and that was to approach the large publishing houses. Fortunately, the publishing landscape has changed over the past few years, and this assumption is no longer true. In fact, there are now many viable ways to get your book published, and we'll look at just a few of them here.

Mainstream Publishers

Mainstream publishing houses are some of the oldest means of getting the book you are writing published and out into the public eye. However, for the majority of writers this is a long drawn out process that may take years if you are even accepted under the wing of a large publishing house. There are specific guidelines you must follow to even be considered, and you will require the assistance of a literary agent before a mainstream publishing house will ever review your book proposal.

Keep in mind that many of the big publishers receive hundreds of submissions each day, and that only a tiny percentage of those will ever be published. The deck is stacked against you if you go this route.

Small Independent Publishers

Small independent publishers are increasing in numbers daily. They generally specialize in printing books that fit into one type of genre or another. Generally, they have access to a full distribution of channels which can help put your book right up there in the book stores with the hard-hitters of the mainstream publishing houses. There is no need to hire a literary agent since you are able to send your proposal to the acquisitions editor of a small independent publishing house.

Self Publishing

Self publishing offers you more freedom with your creativity and writing talents. Nearly ninety percent of all the books published today are self-published books. You can easily and quickly publish your own book, thereby saving time, money and the efforts of attracting the attention of mainstream publishers. Self publishing offers you the means of sidestepping many overwhelming barriers to becoming noticed by the big publishers. While it is true that you will have to take ownership for marketing and promoting your book, this would be the case even if you were published by one of the big houses, as they are not going to invest much in promoting an unknown author. And that is one of the key reasons why I believe self-publishing has become so attractive.

One ironic benefit of self publishing is that if you are able to make your book a hit, it is then much more feasible to attract the attention of some of the larger publishing houses. You see, once your book sells through your own efforts you become much less of a risk to the publishing house, and thus a much more attractive option to them. The great thing about the large publishers is their immense distribution power, and THAT can mean a big boost in your book sales.

When you choose to self publish you have greater control of your book and its contents. You choose what stays and what goes, you get to decide what your book cover looks like, and what your back cover blurb says. You are also in control of marketing and promoting your book. So when asking yourself, "How will I get my book published?" self publishing is in my opinion #1 among your options, and definitely something that you should consider.




John Harricharan is an International Best-Selling Author with nearly 40 years of experience in book publishing.

John's latest creation, Authors University, teaches current and aspiring authors the latest methods for writing, publishing, and promoting their books. Check out his recent post Get My Book Published at AuthorsUniversity.com.





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Publishing Choices For Writers - Traditional Publishing, Part Two


In Part One of the discussion on traditional publishing, I discussed the give and take of traditional publishing. The publisher gives the author an advance and takes from the author the rights to basically do what they want with the book. The game then for the publisher is to chose a quality book that it believes is marketable, will be popular and sell many copies. This is why a traditional publisher is so choosy in what manuscripts they accept (usually from one to three percent of all submitted manuscripts) and why it is a good idea for an author to have an agent who knows the publishing ropes, and who can work on an author's behalf.

Generally, to have a chance at being picked up by a traditional publisher, an author needs an agent. Publishers receive numerous unsolicited manuscripts all the time. Many unsolicited manuscripts are not ready for publishing or are not marketable in their current state so they are not considered at all. While generally editors will look at all these manuscripts and actually read a few, the chances of being "discovered" among all the unsolicited manuscripts are slim to none. However, an agent has the experience to know what can be a successful manuscript and will personally submit a work to any number of publishers in hopes of receiving an initial positive response.

In order to obtain an agent and subsequently a publisher, an author will have to put together an all-embracing book proposal. This can be very time consuming and expensive if the author hires someone else to do it for them, and not necessarily successful if an writer decides to do it themselves. Then, assuming the author hires an agent, and the agent gets a publishing company to go forward with the manuscript, the agent negotiates a publishing contract. Chances are, most authors will not get a huge advance on their first book as the publishing company wants to see how successful a new writer can be. There are always exceptions, but for the average author, it is best not to plan on making a living on their first book! However, an author with a publishing contract will not have to come up with any money to get their book published.

If an author is published by a traditional publishing company, they will automatically have credibility as an expert with the prestige that goes along with that. The publisher will help with marketing and distribution of the book, providing some publicity support. They will get the book into stores. Sometimes the company will even set up opportunities for the author for speaking engagements and book signings. However, unless the author is very well known, this media exposure may only last for a couple of months. Even with a traditional publisher, for an author to prove their worth by sales (which will translate to bigger advances for a second book), they must be willing to put in time, effort and money to promote their own book in addition to any efforts by the publisher.

In the other articles in this publishing choices for writers series, I will discuss the more recent choices of publishing, including all the available options under the self-publishing umbrella, that an author now has to get their book published.




Candace C. Davenport is a retired attorney and published author whose love of writing led to co-founding a small independent publishing company, Our Little Books. Our Little Books ( http://www.ourlittlebooks.com ) is dedicated to publishing inspirational, educational and fun little books for pocket or purse. Candace encourages all people to find their inner muse and become published authors with their own little book, either for pleasure or for their business. Sign up for a free report on how Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field at http://www.ourlittlebooks.com/free-report/. Enjoy!





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Self Publishing - Is it For You?


Writing a book can be easy. You will have to spend some time writing down your thoughts and connecting them to develop a captivating subject. The hardest part is publishing your book. Contrary to popular belief, publishing a book involves many complex phases. Proof reading to correct grammatical mistakes, editing the sentence structure, typing the entire book into a printable format - all these have to be done in order to get your book published.

A publisher will do all the work for you, but a huge chunk of the profits will be handed over to the publisher. But before that happens, the publisher needs to be persuaded that the book will sell very well; otherwise it is not worth his time and energy. For this reason, most aspiring writers will face rejections for the better part of their lives. However, that does not mean you should stop trying. There is another option -self publishing.

Self publishing has always formed a small fraction of the publishing industry. Nowadays, advances in publishing technology have allowed that percentage to grow. Desktop publishing, Print On Demand publishing, and the development of xerographic printing have all contributed to the industry in a way that makes self publishing your book more promising.

It isn't just new, unrecognized authors that self publish either. There is a list of bestselling self published titles available including The Celestine Prophecy, Chicken Soup for the Soul, and Eragon.

The advantage to self publishing your book is you get full control and freedom. You may design every feature of your book, from the typeface to the cover art. You are in charge of the marketing and distribution of the book. And don't forget, you get to keep all the profits!

The disadvantage of self publishing your book is, while all the paychecks are yours to cash, all the bills are also yours to pay. As a self publisher, you are solely responsible to make sure your book succeeds. Anything you don't know about publishing, you need to learn fast. The outcome of your book, and your career as a writer, depends on it.

Once it has been transformed into a medium that is fit for publishing, you need to find a printing agency. They can do the cover design for you. The cover design and the layout of the book play an integral role in popularizing the book among readers. Search around the internet and you will find plenty of companies that specialize in this niche.

One of the most essential tasks when self-publishing your book is the promotion and marketing process. The publicity of your book is up to you. That means you need to get booksellers to put your book on their shelves, and get book reviewers to spread the word about your book so people will buy and read it.

Never expect overnight miracles since self publishing is filled with hurdles too. Just remember that humble beginnings mark the growth of a prosperous career. In a competitive market, self publishing your book presents steep challenges, but don't be daunted!

c 2010 Bookpal Australia Pty Ltd - All Rights Reserved Worldwide




http://www.Bookpal.com.au/ is helping self publishers all around the world to successfully self publish and market their books with cost effective solutions to create bestsellers. The website offers a free book for budding self publishers, and many other free resources.

Terence Tam is the founder of Bookpal, he previously spent 6 years as an academic and was a contributing author for several academic books. Frustrated with the level of service he was getting with traditional publishers, he set up his own self publishing company to help other authors publish and market books with cost effective yet efficient solutions





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Tuesday, July 19, 2011

When Self Publishing is Not Self Publishing!


Much has changed since the late sixties when I first self published my set of poems. What I produced then was a book created at the then new company called "Kinkos." On their copier I made 15 sets of my poems, and then had Kinkos use their special machine to bound each set with hard covers. Walla! My first published work. Now that was REAL publishing. It wasn't commercial, but it was getting my work out there.

Since then I have experienced many types of publishing: From the traditional publishing of my play, to three different types of "do-it-yourself." What experience has taught me is that there are many types, and degrees, of presenting your work to the public.

Way back when I made that first book of poetry, one of the avenues of publishing was the so called "Vanity" press. I remember one of the early 60 Minutes TV show, where they did an expose on one such company... pointing out how the company prayed on the "vanity" of writers, publishing elaborate books that the writer ended up storing in their garage. Vanity publishers have been around probably as long as traditional publishing. It used to be (with very few exceptions) that anything published outside the traditional realm, was deemed inferior, if not down right worthless.

That view has changed. Even though traditional is still viewed as the most legitimate means of publishing, it is certainly not seen as the only means of quality publishing.

Today, because of the sheer volume of information to be disseminated, other publishing means are more a necessity... without these "other means" so much quality work would go unpublished. It is still true that much junk is being published, but that, too, has always been the case... both in the do-it-yourself arena AND in traditional publishing. Traditional publishing does not necessarily me quality publishing. The first ingredient to quality publishing is quality content.

The Definite Advantage of Self publishing

For many, publication has been only a dream. But now, it can easily be made a reality. First off, self publishing is not a single method of publishing. It has become a term that encompasses a variety of ways of non-traditional publishing. The "ways" of doing this are many:

There are more, but here are three of the most common:


Some companies who will take your manuscript (for a fee) and do ALL the things the traditional publisher would do...The major difference between them and the traditional publisher is that you cover all cost of production.
The other end of the "do it yourself" scale is when you, the writer, truly take it upon yourself to do ALL the things the traditional publisher would. That is,  you do layout and design, obtain and even arrange for the actual printing of the books. It is very hands-on and you have complete control over everything.
A third and "in-between" option is for you to do everything electronically can produce a book using your computer and then use print on demand technology. Or you could produce a totally electronic version of your book and have it available as a download online.

The point is that there are many ways to publish yourself, but that "Real" or "total" Self Publishing puts you at the helm, you making everything happen yourself. For more information or real self publishing, click here




Richard Gordon is a poet-playwright living in Lake Elsinore, California. He is the author of Martin and The Mountaintop: An illustrated Tribute to Dr. Martin Luther King. Jr. His play Bulldog and the Bear, won the coveted Lorraine Hansberry and the Michale Kanin play writing awards. For the last twelve years of his teaching career, Mr. Gordon taught Oral Interpretation at California State University at Fullerton.

The Joy of life...the Joy of people...has always been the underlying themes of his work. For the past 30 years Richard has been writing...not as a "writer" per se, but as a husband, celebrating his wife, and as a father lifting his children in song...and now as a grandfather soaring with his grandkids.

This guide to self publishing poetry contains two valuable bonuses. One, an informative booklet on how to perform your poetry better, and also an ebook on how to make chapbooks of your poetry. For more valuable information check out [http://www.dynamicselfpublishing.com].





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Traditional Publishing Versus Self-Publishing


Make the Right Decision When It Comes to Your Manuscript

Today, authors have many options. In this article, our manuscript proofreaders focus on the two most prevalent-traditional publishing and self-publishing-as well as the respective pros and cons.

Two major types of publishing

1. Traditional publishing

In traditional publishing, the author completes his or her manuscript, writes a query letter or a proposal, and submits these documents to a publishing house. An editor reads it, considers whether it is right for the house, and decides either to reject it (leaving the author free to offer it to another publisher) or to publish it. If the publishing house decides to publish the book, the house buys the rights from the writer and pays him or her an advance on future royalties. The house puts up the money to design and package the book, prints as many copies of the book as it thinks will sell, markets the book, and finally distributes the finished book to the public.

2. Self-publishing

The process is a bit different for self-publishing. An author who decides to self-publish basically becomes the publisher. The author must proofread the final text and provide the funds required to publish the book, as well as the camera-ready artwork. The author is responsible for marketing and distributing the book, filling orders, and running advertising campaigns. In the past, the author had to decide on the number of copies to print, sometimes resulting in stacks of unsold books gathering dust in the garage! Fortunately, the Print on Demand (POD) technology now used by some self-publishing companies means that authors can have fewer copies printed-only as many as they need, in fact.

Fundamental differences



Time: With traditional publishing, a manuscript can take years to become a book. First, an author may have to pitch the manuscript to several publishing houses before it is picked up. Considering that the bigger houses can take up to six months to work through the "slush pile" (the multitude of queries on editors' desks) to get to your manuscript and that you will likely have to try several publishing houses before you get one to show interest...well, you do the math! That's a lot of waiting. Then, if a house does decide to take your book, the actual process of producing the book takes at least another year. Admittedly, this process applies mainly to fiction. Nonfiction books that are topical and relevant to current world events might be pushed through more quickly.

With self-publishing, depending on the company, an author can literally have a finished book-hardcover or paperback or both-in his or her hands within six months. Of course, authors have to pay for this service, which raises the issue of money.


Money: With self-publishing, you often pay thousands of dollars, depending on the company you choose. In contrast, with traditional publishing, you are paid an advance, ranging from small sums to seven-digit figures. In traditional publishing, the publishing house, with its huge resources, experience, knowledge, and contacts, vigorously promotes your book. When you self-publish, you pay for everything-design, editing, printing, advertising, distribution-to get your book into stores and ultimately into people's hands. You're all by yourself; self-publishing works best for people who are good at self-marketing. The major payoff for all of your payout, though, is control.


Control: Often an author's joy at selling a manuscript turns into despair when an over-zealous editor at a publishing house rips that manuscript into unrecognizable shreds. Publishers might refuse to publish a book because it is too controversial, doesn't fit the house's list, or simply because it won't sell. With self-publishing, the author has much greater control over the contents, design, and appearance, as well as where the book is marketed and distributed.

Having looked at the pros and cons of traditional publishing versus self-publishing, ask yourself some tough questions about what is best for you, your intentions, and your manuscript. Are you willing to play the waiting game in order to earn a large advance from a traditional publisher? Or are control of your manuscript and quick turnaround most important?

The good news is that the available tools-POD, Internet, and online booksellers-are leveling the playing field between traditionally published and self-published books. Authors now have more options.

Remember, a document that's free of spelling and grammatical errors is far more likely to catch the attention of a publishing house editor. Submit your draft to one of our manuscript proofreading services today to ensure that your document is error free.




Chandra K. Clarke is the President and Founder of Scribendi.com, a global leader in the online editing and proofreading industry. Chandra holds a BA in English and an MSc in space exploration studies. Her lifelong devotion to the written word started when she joined The Chatham Daily News as a regional stringer. She then worked as a reporter/photographer for a large chain of weeklies before becoming the managing editor of an independent paper, a post she held for two years before striking out on her own. She writes a syndicated weekly humor column, and has authored two books, as well as dozens of short stories, and newspaper and magazine articles. She is an enthusiastic supporter of space exploration and scientific research.





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Some Collected Wisdom on Writing and Publishing


I've been asked about writing for many years. How do I start writing? What should I write about? Should I write in the morning? What method or style of writing will increase my chances of success? Should I get an agent? How do you choose a publisher?

In a four decade career in higher education, consulting, and now missions, I've asked my own questions. Every time I met an author I tried to discover what made him or her successful. I asked them about their tricks of the trade.

The observations that follow were gleaned from those multiple conversations with published authors, book editors, and publishers, along with a few tidbits from my own experience. I've paraphrased original comments to make them more accessible, and I've borrowed heavily from friends "in the know." I salute their experience and expertise so freely and lovingly given to the writing craft.

Some Thoughts on Writing

All writers experience "writer's block." Stop. Take a brief break, like a walk. Perhaps read a pertinent book. Pray. Think about what you are trying to say.

All writers experience "writer's doubt." That's one reason "writers' colonies" have developed in places like Paris, New York, or Boston. Writers need one another for stimulation, encouragement, affirmation, etc. So when you experience "writer's doubt," remember, you're normal.

For most of us, writing is work. It may be enjoyable work, but it is still work. That's the source of the old joke about the author who was asked, "Do you enjoy writing?" The author replied, "I enjoy having written."

For some of us, writing is like going on a diet. We don't do it until we really want to do so. Desire produces discipline. Far more people aspire to write than actually do.

Dreamers dream, writers write.

There are many reasons people write, personal expression, professional obligation, a sense that something "needs to be said," to earn income, ministry or service, etc. Whatever your reasons, try to pick topics about which you are passionate, or at least care about. The writing process will be far more enjoyable, and you're much more likely to finish the project.

Write sometime, some way, every day. Make writing a habit.

Know why you want to write. Identify what drives you. Set realistic, achievable, but stretch goals with target accomplishment dates. Goals may be a project, pages/words per day/week, etc.

The better the outline, the quicker the writing. Do your homework.

Once you have the outline and you've done the research, write. Just write and keep writing the best draft that you can, but don't worry a lot about its flow or connectedness or logic. This comes together on the second or third pass. Great writers like Philip Yancey take two-three years to write a book, and they typically rewrite sections repeatedly.

Pick a space where you can leave your writing materials out, open, and ready. It's easier to "pick up where you left off" than to try and start all over again.

Pick a time to write that fits your own rhythms, early morning, late at night, blocks of time, whatever works. John Maxwell frequently gets up in the middle of the night to write. Works for him. Wouldn't work for me. Find what works for you.

For some writers writing is not a sacrifice. For most there are trade-offs. Recognize this and make a choice. For example, you may have to give up evening television, etc.

Every writer needs readers, not only when the project is finished but also as the writing is being crafted. Readers' comments are only as valuable as your capacity to receive critique. Many academic writers never develop this capacity. They seem to think every word they write is "sacred." Not so. You must set aside your ego and look for helpful criticism with a sense of humility. It's still your writing, so you do not have to adopt the reader's comments, but you'll always benefit from others' pre-publication review. You should develop the same attitude when you work with editors. This includes project word limits. It's possible to say "more" with fewer words.

Getting readers may be one of your bigger challenges. People often say they'll read your material, then don't read it, or don't read it in the timeframe in which you need feedback (quickly), or don't read it with a truly objective eye, i.e. soft-pedaling their response to avoid "hurting your feelings" or saying what they really think.

Try to identify a couple of knowledgeable and objective readers who will faithfully return your material with honest commentary in the timeframe you require. Try to identify one or two other readers, who may know very little about your subject, but who are well-read individuals capable of giving you honest feedback on style, grammar, sentence construction, flow, content, "readability," etc.

Don't try to write for multiple audiences. It rarely works. Choose an audience, e.g. college students, colleagues, the general public, professionals, homemakers, rocket scientists, etc., and write for that audience. But know your audience.

Study the writing of successful authors who are writing for the audience you want to reach. Learn from these authors. Don't copy them. Emulate them.

Some Thoughts on Publishing

Get a publisher and stay put. Get in the publisher's stable and you and your projects will naturally rise higher on the business's hit parade.

If you want to increase exposure for your work, program, or organization, write books that reach the public and match the interests of the organization with the public's interest.

You may want to write for your peers. This is good, but few books will be sold and you may need to identify a university press.

You may want to write books for the general public. In this you're not trying to "impress" but "express." Don't try to show off your vocabulary. Remember, the first law of communication is to communicate.

"Books aren't bought; they're sold." You have to get out and hawk the book. Do media interviews, book signings, speaking engagements re the book, etc. Cooperate with the publisher on this and create your own market.

Books are generally divided into publications categories like academic, professional, inspirational, etc. A trade book is one written for the general public.

Publishing houses generally prefer to receive a book proposal before a book is written so the staff can work with the author to craft the book.

Book proposals are always required and should be presented in the most refined form possible according to the publisher's guidelines. The proposal allows the publisher to assess the author's ability to write a well-crafted book and may be the difference between an accepted or rejected project.

It's kosher to send your proposal to more than one publisher at a time, as long as you tell them what you are doing. But publishers do not really like this and it may be a matter of shooting yourself in the foot by robbing the publisher of a bit of incentive to invest time and money reviewing your manuscript. You are probably better off to submit your proposal to "your publisher" (if you've published before) or to the publisher you think fits your topic, then wait for a response (4-6 weeks). If the book is rejected, then of course you can shop it around.

If your book proposal is rejected, stay encouraged. Publishing lore is full of stories of authors who piled up rejections only to publish eventually and sell a lot of books (e.g. J.K. Rowling and Harry Potter).

Sometimes a book contract will include a stipulation about "bulk sales," meaning bulk orders from an agency like a radio program, which will in turn market the book on air. The contract may stipulate that the author receives a lower royalty rate on these kinds of bulk sales. In other words the author does not receive as much from this arrangement. A lot of books may be sold, but the royalty is lower and this arrangement may also dry up the market for additional sales.

One author said, "Get as good an advance as possible." But advances are based upon computed and perceived first year royalties, so this is largely a situation of "Pay me now or pay me later." An advance is good for the author, because it is guaranteed and in the bank, particularly if the book bombs. Many publishers now regularly pay advances because it is becoming a norm and is expected. When this happens, an author may receive one-half the expected first year royalties when the book contract is signed and the other one-half when the book is finished and submitted to the publisher.

For new authors, getting the book published is what usually matters, not really the money involved. So whether you receive an advance or simply wait for royalties does not amount to much.

For new authors, royalty percentages run about 14% to 16%. Very well known authors sometimes get royalties as high as 22% to 24% or higher comparable advances, but this is rare.

For newer authors in particular, literary agents are typically not necessary and, unless they really "add value" to the process, they become "middle men" who may "get in the way" and do little besides take a percentage of the author's royalties. On the other hand, some literary agents, depending also upon the quality and content of your work, are worth their weight in gold because they can get your manuscript reviewed by publishers who would not look at your unheralded submission.

Edited books typically do not sell well and publishers are not all that interested in them. This is especially so for edited books with many authors, unless the book has a very good focus. Edited books that include a "point-counterpoint" approach around a focused and timely topic sometimes do well. It is the responsibility of the book editor (not the publisher) to secure permission from other publishers to use already published material in an edited book.

Publishing is changing rapidly and dramatically, influenced by the Internet and digital capabilities affecting audio and video productions as well. When you write, consider publishing in a "mediated" format, i.e. a digital presentation. This could be high definition digital video on DVDs, sound design productions on CD, a book or article published on a website, etc. In these formats, you will potentially reach far more people than any print publication could possibly reach, and you will reach younger people who now learn more from media than from any other source.

"Self-publishing" is easier and less expensive than ever and is gradually attaining new levels of acceptance. Self-publishing is perhaps best achieved via electronic means. Publishing one's own work and promoting it until it attains a recognition sufficient to attract the attention of larger publishing houses is a bit like a new or maverick film maker producing an "independent" film, distributing it as best he or she can, and then evaluating the results. It can happen. Think, The Shack.

Writing is a craft. It typically requires time and effort to develop your best work. Whether you write for yourself or for the world, learn from others and enhance the power of your pen.




Dr. Rex M. Rogers is President, SAT-7 USA, the American advancement arm of SAT-7, a Christian satellite television ministry based in Cyprus and reaching 22 countries across 7 time zones in 3 languages: Arabic, Farsi, and Turkish. He is former president, Cornerstone University, and writes a column, "Good News from the Middle East." Contact him at http://www.twitter.com/RexMRogers. Read his blog and find additional information at http://www.rexmrogers.com.





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Monday, July 18, 2011

Publishing Choices For Writers - Self-Publishing - Part Two


In Part One of the Self-Publishing review, I discussed the background of self-publishing and brought up many retained prejudices which authors must consider prior to self-publishing. In True self-publishing, where an author does everything and actually forms their own publishing company, one of the largest negatives is that an author invests all their own capital to publish their work.

However, and this is the huge benefit of being their own self-publisher, in return for their investment, the author owns all the rights to their book and has all the freedom they want when dealing with content, editing and cover. They have the final say in what their book looks and sounds like. They have control over all the production and how their book gets out into the world. True freedom!

Also, having full control of their work means the author has full control over all the profits from the sale of the book. There is no share of cost to an agent or publisher because the author is the publisher. The author can choose what to sell the book for and how much in discounts they are willing to give. Generally, the goal of the self-publisher is to make money on their books and they will make money on every book that they sell.

The author also has control over the timing of their book. With traditional publishers, it sometimes can take up to two to three years to get a book out. Depending on how persistent an author is, it can take just a couple months to see their book if they are self-publishing. This timing aspect can be very beneficial to the author if, for example, they want to use their book in their business immediately such as in back of the room sales.

Unfortunately, for marketing purposes, it is very difficult to get self-published books into regular brick and mortar stores as those stores buy through wholesalers who rarely carry self-published books. Also, and although this is slowly changing, it is difficult to get a self-published book reviewed by well known reviewers. Despite that, a true self-publisher is willing to put the time, effort and money into their book. In return they get to keep control over their creativity and style. They do not have to conform to the standards of others. For some authors, that is well worth their time and money and marketing limitations. It is a choice they make, not because they could not get published elsewhere, but because they want to keep control of their own success.

For some people, self-publishing is the only viable option. Despite the negative bias against self-publishing, authors who choose to take the responsibility and risk of publishing their own book under their own publishing company, can realize their dream the way they want it to be. As the publishing world evolves, there may come a day, that self-publishers will be looked at for their quality of work and not dismissed just because they self-published.

Although there are semantic arguments over names, there are several other types of self-publishing included under the self-publishing umbrella where an author does not have to do everything completely on their own. In other articles in this series, I will discuss these different types of self-publishing, such as the various forms of vanity publishing, POD (print on demand) and e-books.




Candace C. Davenport is a retired attorney and published author whose love of writing led to co-founding a small independent publishing company, Our Little Books. Our Little Books (http://www.ourlittlebooks.com) is dedicated to publishing inspirational, educational and fun little books for pocket or purse. Candace encourages all people to find their inner muse and become published authors with their own little book, either for pleasure or for their business. Sign up for a free report on how Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field at http://www.ourlittlebooks.com/free-report. Enjoy!





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How Cyber Law by Brett Trout is an Example of POD Publishing


Cyber Law by Brett Trout (ISBN 978-1-934209-71-4) is an excellent book by a very talented writer. Cyber Law is a major success story for World Audience Publishers, and after reading just a few chapters, anyone can see why!

World Audience's goal is to be a driving force in the changing business of book publishing, which is being brought about by technology. Cyber Law specifically deals with how law is both shaping and trying to keep pace with the Internet. Cyber Law covers its subject in a clear and entertaining manner. It is thus a perfect fit for our press, and Cyber Law's success bodes well for this press' vision and goals. It is useful to study how the author approaches his subject and then apply that knowledge toward this press' pursuit of its vision. It is vital that the authors World Audience publishes have a good understanding of blogging, for example, to market their books, and Cyber Law explains this subject and many others in great detail.

Cyber Law was published in September, 2007, shortly after our press began publishing books. It is a wonderful example of how desktop publishing, print-on-demand distribution, and our press work. Though we have enhanced our operations in the past 2 years, our core model is largely unchanged. We are efficient, and our business model has little overhead. A publishing team, separated geographically, worked online to publish Cyber Law. The author, in Iowa, worked with the book's editor, Kyle Torke, who lives in Colorado. The final file was then sent to me, the publisher, in New York, and I formatted it into a book using only Microsoft Word. I then sent the file to our artist in Liverpool, England, Chris Taylor, to design the cover with the help of the cover image supplied by another artist. I then created the final files by converting the MS Word files to PDF with the use of a Web application that cost approximately $13. I set up the title (with the information that can be viewed at Amazon.com or related retailers) at our printer, Lightning Source, and then uploaded 4 PDF files: cover, back cover, spine, and interior. It took me about 1 hour to do the technical component of providing the files to the printer.

Cyber Law is one of our best-selling titles, and sales increase steadily each month. As publisher, I consider the sales growth of Cyber Law to be an indicator of how sales of a book can develop and the growth of our press, overall.

I am faced with a seemingly unanswerable question with each book I publish: what makes a great book? And what defines a great book in the first place? Perhaps the fact that I ask this question every time drives the press I run in the first place. To complicate further, the answer or answers to this question are changing because publishing itself is changing. This fact has dramatic impact on certain players in the industry, even as many of those players choose to ignore or avoid the reality that not only is publishing changing, but the answer to my question above is changing, too. In other words, the values held by a previous generation are not my values as a "21st century publisher," operating primarily online, nor is what makes a book great the same.

For example, Cyber Law received excellent reviews, such as: "This book is a quick read and serves as an introduction to the basic issues involved in Internet marketing. Cyber Law's details provide valuable clues..." --Martha L. Cecil-Few, The Colorado Lawyer. And, Cyber Law was reviewed by a noted technology expert, and it is available at the New York Public Library. For me, that (and there are more great reviews of Cyber Law) is a solid set of reviews that brings great credit not only to this book but to my press. And this is how it goes for every single one of our titles-though some of our titles have more reviews than others. But, for an older person not accustomed to the Internet or technology and who grew up reading the New York Times Book Review, the above reviews (or the effect of their marketing) mean nothing-simply because Cyber Law was not reviewed by the New York Times Book Review or perhaps a handful of other esoteric, academic sources (many of which are dying or dead, such as the Los Angeles Times book review section). Therefore, this potential market share of customers won't buy a book that has not been blessed by their sources-such as Cyber Law (even being in the NY Public Library is not enough). This lack of "official sanction" in the publishing world has other consequences, such as making media attention in general hard to attract, among other things. And there are many other examples of how publishing of the past is clashing with the present, even down very petty things such as how older, independent bookstores will open a print-on-demand book to the back cover, note the placement of a bar code, and refuse to look any further at the book based on that fact alone. All of these biases (and there are many more) of the "old guard" are the equivalent of dismissing literally millions of writers who work online, and their books, and to exclude an entire generation-if not two generations-from access to the business of publishing and successfully marketing books in a profitable manner. It is a form of class warfare and economic prejudice. Even racial discrimination or nationalism can be applied to this "old guard" of publishing, who at the very least would be adamantly opposed (mostly politically) to free trade, which drives World Audience's business model. Old-school publishing thrives on unions, for example, which are useless online.

What makes a book great, therefore, is different for me, as a publisher-and not because of my politics (this fact too marks a divide). What makes a book great is when it gets great reviews and that it can survive and prosper on the Web. If a title can do that with limited help from its publisher-such as Cyber Law-then even better because that means even more sales are likely once more resources are applied to marketing it. But if older venues of judging a book's merit or "worth" are either gone or rapidly becoming obsolete, how is the other half to making a book great determined? A book's worth must now be defined by the author in additional to the critic. But the critic's role is diminished on the Web; he is nothing like Mr. Wood's role of the past. In the recent past, an author had little to do with a book's success, and he was even something of an afterthought. However, going back another generation, to maybe the 1920s, the author was a vital part of his book's success. How ironic that technology has returned the author to a prominent role. In the pre-Depression era (The Depression is when the business model of publishing that survives to this day formed), the author was a major media figure, and his image was central to the success of his books. Furthermore, an author's editor played a much larger role pre-Depression (such as Max Perkins) as opposed to the recent past, when editors were virtually non-entities. Yet, if you look at the start of my article, note the main players: author, editor, and publisher-and book. Because of the streamlined nature of our operations, and the multitude of technologies at our fingertips, we require no one else. We do not require a vast union of middlemen.

Publishing is changing, and the rate of change is only accelerating. It is amazing to me that there are still those who are, say, over 50 and averse to technology-and that includes much of the publishing industry. This group-this market share-exerts influence over a large piece of the publishing pie, even today. However, as the Internet and technology continue to evolve and become more sophisticated, "new publishing" is open to more market share, and this older demographic becomes irrelevant. For example, YouTube only became fully mature a year or two ago, and it has opened up many new opportunities for advertising and marketing books. The Web is simply too vast for older publishing business models, which are incapable of adapting, to survive. Thus, new business models that rely on technology-ebooks, for example-will take and replace the market share of old-school presses. Why would they not eliminate a smaller competitor? New publishing will not supplement the old model; it will eradicate it and take its entire market share. And readers used to getting their books through older distribution models will either adapt to the Web or live without books. And in the meantime, a new generation of publishers is redefining what it means for a book to be great, independent of what it meant in the past. Cyber Law is helping to define that, too, both through its well-written very subject matter and the course of success that it is charting on the Web.




M. Stefan Strozier lives in New York City. He is the founder and artistic director of La Muse Venale Acting Troupe. His plays, Guns, Shackles & Winter Coats, The Whales, The Tragedy of Abraham Lincoln, and The Green Game, were performed in lengthy runs, off-off and Off-Broadway, and in the Midtown International Theatre Festival. Additionally, he was written Belzac December Night (one-act; first of 8 plays about America), and La Revolucion (first of 3 5-act plays about the Mexican history), He has directed six plays and one staged reading of a musical, and produced twenty plays. His novels, short stories, poems, essays, plays, etceteras, are on his Web site: http://www.mstefanstrozier.org He has been published in literary journals (online and in print), magazines, and newspapers. He is the founder, CEO, and publisher of World Audience Publishers, and the editor-in-chief of audience Magazine.





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Publishing Choices For Writers - Self-Publishing Vanity Presses (Part Two)


In Part One of Vanity Presses, I discussed the nature of vanity publishing and the negative atmosphere surrounding this type of publishing. The truth is that because a vanity press is not selective in the work that it publishes, books published under a true vanity press are not seen as prestigious or as credible as those published elsewhere. This is unfortunate because this automatically lumps both good and bad books together by reputation only.

Why would an author choose to go with a vanity publisher? It could be that an author has a book for a very small business niche, or a collection of poetry, a memoir, a genealogy or family cookbook that they want published. They are more interested in making a name for themselves within their niche or giving away their book to friends and family than in profiting from the sale of their book. If they hire their own editors, cover designers and layout artists to create a great product, then publishing with a vanity publisher may be the most cost effective way of pulling everything together.

An author may want or need their book quickly. A traditional publishing house can take up to three years to get out a physical copy of a book. An author has little to no control over when the book will be out in print. Vanity publishing can get books out much quicker, in weeks rather than years, since there is no review process.

Other authors may see their first work published by a vanity press as a way to get into a traditional publishing house for a second work. Generally, traditional publishers rarely will even review an author who has not been previously published. If an author can publish a good product through a vanity press, do enough self promoting such that there are a reasonable number of sales, then those successful results may provide the foot-in-the-door needed to obtain a traditional publisher's attention for a second book.

Finally, some authors just do not want to give away control of their book. They know what they want and they do not want anyone to change how they present their book. They have their cover in mind, they have their content done. By publishing with a vanity house, control is kept by the author and they can publish whatever they want. However, an author has to balance keeping control against the stigma of going with a vanity publisher. But to some authors, control is more important than what people think.

A vanity press can be a legitimate publishing option. The assumption that a work published by a vanity press is one that could not be published elsewhere nor be a commercial success is no longer automatically correct, despite the fact that traditional publishers may want everyone to continue to believe that.

Authors need to be aware of the historically bad reputation that is attached to a vanity press when making their decision to go with such a publishing house. But by taking advantage of the extra services offered, an author may get a great book through a vanity publisher with the advantages of self-publishing and the look of traditional publishing.




Candace C. Davenport is a retired attorney and published author whose love of writing led to co-founding a small independent publishing company, Our Little Books. Our Little Books (http://www.ourlittlebooks.com) is dedicated to publishing inspirational, educational and fun little books for pocket or purse. Candace encourages all people to find their inner muse and become published authors with their own little book, either for pleasure or for their business. Sign up for a free report on how Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field at http://www.ourlittlebooks.com/free-report/. Enjoy!





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Sunday, July 17, 2011

How To Publish A Book - Is Self Publishing For You?


Self publishing a book is a rewarding and lucrative endeavor. The satisfaction of seeing your name in print, of seeing your hard work compiled into a professional, sale able product, of sharing your knowledge, expertise, and passion with the world is unsurpassed. However, self publishing a book is not for everyone.

Here are 5 questions to ask yourself to determine if self publishing is for you.

Question #1 Do you enjoy speaking to others about your passions and interests?

If you enjoy communicating with other people that share similar interests or have a desire to learn about something that you're knowledgeable in, then self publishing is for you.

Why? When you self publish a book you become the expert on your topic. Telling the world about your expert knowledge will have you giving interviews, writing articles, speaking at seminars, and participating in many online forms of communication.

However, if you are a person that prefers to keep to yourself, then self publishing may not be for you - you may prefer the traditional route, though your chances of selling a book without promoting it are slim.

Question #2 Do you want to make lots of money from book sales?

If you are interested in cashing in on your book then self publishing is absolutely for you. Did you know that there are more than 50,000 independent publishers and that last year they made a total of $14 billion in book sales? If you want to participate in this lucrative and growing market, then self publishing is for you.

We're not dismissing the value of the traditional publishing route. Many authors prefer to go the traditional route either because it has been a lifelong goal to publish a book via this route or they simply don't know that there is a better way. Traditional publishing generally pays small upfront advances, ranging from 4 to 10 thousand dollars, and royalties that amount to about .20 per book.

Self publishing generates significantly more money than that and you get to keep it all - no sharing with your publishing house, no sharing with your agent!

Question #3 Do you want to have complete control over your book?

One of the biggest drawbacks to publishing via traditional publishing houses is that you don't have creative control. Everything from the cover of your book to the way it is promoted, to the contents inside are owned by the publisher and they can do what they want with it. If they say add a chapter then you add a chapter, if they say delete a chapter then you delete it. You have little or no control over the final product.

Self publishing means that you have 100% control over every aspect of your book. It's your book, you make the decisions about what it looks like, how you sell it, and every single word inside. I don't know about you but if my name is on the book then I want control over what it looks and sounds like.

Question #4 Do you want to have your book published this year?

Self publishing means that you also have control over the time it takes to reach bookstore shelves. That means if you want to see your book published in 30 days then it can be published in 30 days. The traditional publishing route often takes years. Who wants to wait years to see the results of their hard work? I know I don't.

Question #5 Do you want to use your book to increase your profits for many years to come?

One of the really great aspects of self publishing a book is that you can generate hundreds of other products from your single book - hundreds of products that you can sell for profit. Imagine this...imagine that you spend a month or maybe even two months creating and publishing your first book. It sells well and you realize that people want more. You have myriad choices!

You can turn your book into an online course. You can create an audio product from your book. You can update your book quickly and easily update your book and release a second edition. You can sell chapters of your book as special reports. The options are endless - as are the profits.

If your answer to any of these questions is yes then it's time to self publish




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Read More On: How To Publish A Book



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Saturday, July 16, 2011

Why Internet Publishing is Good (For Everyone)


If there's one thing I love, it's the way that people can get so excited about struggling to find an answer to a question, when the real answer to their problem is that they haven't really asked the right question in the first place.

Here's an example.

"Please help me. I've just written a book. Which is best - trying to find a publisher the 'traditional' way, or trying to get it published on the internet?"

Good question, you might say.

So why am I being so smug? Why am I saying it's the wrong question?

Because you don't have to 'try' to get published on the internet! Anyone can do it, any time (as long as you pick the right company).

That might not be easy, of course. There are plenty of people advertising out there on the web, and many of their ads will lure you in, get you interested, then tell you that you need to give them hundreds of dollars for them to publish the book for you.

That's not 'internet publishing'.

It's a form of publishing that's been around for hundreds of years. It's called 'Vanity Publishing'. The reason it's called that is because it's assumed that it's 'vain' to want to see your book in print, especially if traditional publishers have already turned you down. The argument goes that 'if your book is good enough', then you will find a traditional publisher, and they will pay you to see the book printed. If they don't want your book, the logic goes, then it can't be any good, and so it's nothing but vanity to think that anyone would want to read it. So, they say, don't publish. Don't think about it. Don't go any further.

You're just being vain.

If you've read any of my other articles, you will know already why traditional publishers fail to publish quite a few good books. You will appreciate that lots of good stuff never gets accepted by traditional publishers, and why many authors are driven to seek out alternatives, after they've been driven wild with frustration. After setbacks and rejections, authors often start looking at the internet. They see it as an answer to their question: "How am I ever going to get this book published, ever?"

It doesn't have to be like that.

Internet publishing could be your first choice, not your last resort.

My argument goes like this. After you've written your book, you want people to see it.

That might not be a large total. It might simply be just a few friends and relatives. Ideally, you think, it would be nice for me to be able to get hold of a dozen copies, maybe twenty, and hand them out, maybe use them as Christmas presents.

As well as that, you might want a dozen to give to local bookshops, just in case they want to put them on their shelves.

Either way, you don't need many, at first.

Hmm, tricky, if you don't know what you're doing.

You could approach a printer and say you want a handful of copies.

They'll laugh at you.

You could start off down the road of finding a traditional publisher. After years of struggle and dozens of rejection slips, you might start asking yourself how you ever got involved in such nonsense.

Is there an alternative?

Yes, of course there is. Try turning to the internet, but not at the end - at the beginning.

Still, one word of warning. Don't go for offers of publishing that involve you paying.

Instead, look for a company like Lulu.com, as they will hold your book online for you - free - so that people can log on and inspect your effort. Then, if those 'customers' are interested, Lulu will allow them, (friends, relatives, well-wishers or customers) to buy a copy - one at a time, if necessary - as they want. If you need half a dozen for your local bookshop, sure, they can print them off for you too. No problem.

They'll print - 'on demand', as needed. There won't be warehouses of your books going mouldy, and there won't be bills for thousands of dollars arriving on your doormat.

It's a win-win situation.

The logic, if you're following this, is that anyone can do that. Any time. In fact, as soon as you've completed your manuscript, you can get on down to Lulu and see your book in print.

Simple as that.

Straight away.

Ah, but - say the young authors.

After all, there's something missing. And that's the millions of dollars. The fame. The adulation.

The TV coverage. The chat shows. The celebrity gossip.

If you still want that, surely you're going to need a 'traditional' publisher, with the media links, the PR people, the experience. If you want to be the 'next Dan Brown', it makes sense that you should approach Dan Brown's current publisher, as they've already got a pretty good idea of how the last one got made, so should know all about how to make you into the next one.

Okay, I agree.

But look, here's my point again.

Why not go for Internet Publishing - first?

What have you got to lose?

If your game plan is to conquer the world and become more famous than Mrs Beeton's Cookbook and the Bible, sure, you need a traditional publisher and all that entails.

But where are you going to start?

Why not start by putting your manuscript up on Lulu and ordering a few copies?

That way, you get to see your book in print, which gives you a good idea about what it will look like. You can decide if you need a better cover, more blurb, or whatever.

Also, a cross-section of people will get to read your book. Okay, most of them may be people you know, but still, they may have ideas about what's good and bad in your book and may give you clues about what to revise, change, take out or put in.

(Best thing is, you can do corrections with Lulu, over and over again, creating new versions as often as you like and, of course, without having to scrap a print-run of thousands. Change the thing as much as you choose. It's easy, and it doesn't cost anything extra.)

Oh-oh, say the sceptics.

If I put my book up on the Internet, then 'tradtional' publishers are going to be offended. You chose the opposition, they will say. We're not even going to look at you, they'll snarl.

Don't you believe it.

After all, publishing is a business. If you've come up with a product that's sellable, then the publishers will beat a path to your door. After all, they poach off each other! Yes, if one publisher offers you a deal and the book looks good, another publisher will quite happily try and buy it off them. That's the kind of sharks they are.

No, internet publishing isn't going to hamper your career with 'traditional' publishers.

Better than that, if your internet publishing is a success and sales go well, then you will come to the attention of 'traditional' publishers and they will approach you, don't have any doubts about that.

On the other hand, maybe you're not destined to be one of the major writers of your generation. You aren't going to be rich and famous. Or rich. Or even famous.

No worries. The internet is even kinder to you.

Internet publishing allows you to see your book in print, (in small numbers, granted), which is a thrill to you, and something that you will be deprived of, if you waste your most productive years chasing 'traditional' publishers who don't give you the time of day.

Yes, Internet publishing is the best option.

For everyone.

Whether you're destined for greatness or not.

If your book is huge, you sell millions of copies, make money and become famous, good luck to you.

But you could get started on the internet.

If you aren't worried about F&F, but want to see your book in print, so that you can read it - and Grandma, and Aunt Fanny, and the man at the garage who's interested - then Internet Publishing is for you too.

It's for everybody.

Everybody.




Mike Scantlebury is an Internet Author. He has written crime fiction, science fiction, fact and romance. You can go to his Business Pages to download his books in portions or hurry on over to www.Lulu.com/mscantlebury to see his books as books. If you want to join in the debate about the future of internet authoring you are welcome to try Mike's Discussion Forum at www.publishingisdead.com



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Traditional Publishing Or Self Publishing - Making an Educated Choice


What are the differences between Traditional publishing and self publishing? Many! Careful consideration is required to weigh the pros and cons of each method. Even more reflection is necessary for an author to finally reach the "right" decision for publication of their work.

Traditional publishing is a lengthy process of courtship between author, agent, and publisher. First the author writes the manuscript. They then try to get an agent which is a monumental task in and of itself. Once represented the author writes a query or a proposal and submits it to a publishing house through the procured agent. The publishing house then either accepts or rejects the author's work. If accepted the publishing house buys the rights to the work from the writer and pays an advance on royalties. The publishing house decides when to publish the book, zealously edits the content, selects the cover design, prints the predicted number they think will sell, and then distributes the book to its contracted book sellers. Once the book is distributed the publisher may or may not actively promote the book. The total sales dictate the percentage royalty the author earns. Many authors are surprised to discover that once the book is distributed the author is expected to promote at their own expense. If a book does not sell as well as expected in the first 120 days, some publishing houses require the author to return their advance. However, if successful you could be the next Stephen King or John Gresham (but even they have a scrapbook with rejection letters from publishers who are now kicking themselves for their hastiness).

If the author's query is refused they are then free to take it to another publisher. The reality of the query process is that a writer with a good, clean, well written and well edited manuscript will make the rounds at many different publishing houses before they are successful. The process can take years and requires incredible persistence as each publisher can take up to six months to generate a letter of rejection.

Self publishing is often seen as the red-headed step-child of the literary world. There is a stigma associated with self publishing in some circles; however, for many budding authors it is their saving grace. Once in print and on the bookseller's shelf, the average reader cannot discern a self published book from one that has been traditionally published.

When pursuing self publishing, the author becomes their own publisher. The author must not only write the book but must also pay for the cover design, the editing, the printing, the advertising, and the distribution as well. They must be prepared to market, fill orders, and run their own public relations campaign, too. The author owns their work outright and if an aggressive promoter can sell their way to the best seller list with a good sales strategy that includes a powerful website to boost and support sales. The good news is that the author can have the book in their hands in 6 months from a completed manuscript as opposed to traditional publishing which takes more than a year!

Speed does have a high cost! Depending on the self-publishing company the author selects, it usually costs upwards of $20,000 to self publish. However, you get what you pay for in the process! It is your book, your cover, and your content. There are some drawbacks to self-publishing that go beyond the expensive initial outlay. Publishing and promoting your book will be very time consuming. It requires a unique blend of marketing and business savvy that most authors do not have to start with but quickly become adept in the processes. Most of the work associated with getting a book successfully marketed and in the hands of the public require performing tasks totally unrelated to writing. Finally, the biggest consideration is that many booksellers will not shelve a book that is not nationally distributed, but if you sell enough copies on line then they can't afford to blacklist you.

Decision time to select a publishing method calls for a complete analysis of the goals the author has for publishing and the type of fortitude they have. If you are stubborn, persistent, and have a stiff upper lip that is resistant to rejection, then traditional publishing might be the path for you to pursue. If you are pressed for time, a self-starter, highly organized, and have a cash reserve then self publishing could be your course to follow. Each publishing method has its merits and shortcomings but with careful thought and analysis authors can make a confident choice as they follow their publishing dreams.

Work Cited: Tebbel, John. A History of Book Publishing in the United States, 4 vols. (1978).




Shannon Evans is recognized in the Puget Sound as an expert in how to make your business have a web presence rather than just a web page. Her conversational marketing techniques and practices outlined by Practical Local Search, LLC you will see your small business presence on the web increase: http://www.practicallocalsearch.com/ She is a consultant for social marketing campaigns that allow you to organize your marketing and sales efforts in an inexpensive delivery platform that is easy to set up and manage. The ability to send, deliver, and track any installed resource gives you the power to create a marketing program quickly and easily in a scalable format that can grow with your business.

Shannon is also a co-author of Get Found Now! Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing and multiple business ebooks. Her books teach entrepreneurs how to leverage the internet to attract new clients.

Shannon has a wide and varied background in both the practical and the pragmatic aspects of the business world. Shannon loves nothing better than teaching local businesses how to think globally and to be searched locally.



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